August 23, 2007
The Traffic Division of the San Francisco Police Department, in conjunction with the San Francisco Department of Public Health, is continuing its series of pedestrian right of way enforcement operations. The next enforcement operation will be on Friday, August 24, along Park Presidio to Crossover Drive, starting at approximately 7:30 A.M. In addition to pedestrian right of way enforcement, the operation will also focus on right turn on red and speed law compliance, and school zone traffic enforcement.
The pedestrian right of way enforcement program has been ongoing to help reduce the number of pedestrian fatalities resulting from vehicular collisions. The SFPD Traffic Division, along with DPH and OTS, continuously assesses traffic collision hot spots and prepares its enforcement operations accordingly. Areas of concentration during this phase of the enforcement period, which will continue for the next several weeks, through September, are the 19th Avenue (Highway 1) corridor, Geary Boulevard west of Masonic Avenue, Alemany Boulevard, Lincoln Way, the South of Market area, the Financial District, and school zones.
To reinforce the efforts of the SFPD Traffic Division, the San Francisco Department of Public Health is supporting a radio advertisement campaign highlighting the increased enforcement of pedestrian right of way violations.
The message to the driving public is SLOW DOWN – LOOK FOR PEDESTRIANS – YIELD RIGHT OF WAY. If drivers would focus on this message, we can reduce the number of pedestrian fatalities and injuries. Through education and enforcement, the police department and allied agencies hope to stem this tragic loss of life.
Funding for this program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.
For more information, please contact:
Sergeant Bob Guinan
SFPD Traffic Division, 415-850-5726
850 Bryant Street, Room 549, San Francisco, CA. 94103