MEDIA RELATIONS UNIT
March 03, 2010
Subject: SAN FRANCISCO POLICE TRAFFIC COMPANY TO KICK OFF YEAR-LONG PEDESTRIAN SAFETY PROGRAM
The San Francisco Police Department Traffic Company will kick off a year-long pedestrian safety and enforcement program with a Pedestrian Safety Awareness Day press conference on Wednesday, March 3, at Central Police Station, 766 Vallejo Street, at 9:45 A.M.
Funded by a grant from the California Office of Traffic Safety through the National Highway Traffic Safety Administration, the Comprehensive Pedestrian Safety and Enforcement Program will focus first on the Central Police District. From 10:00 A.M. to 12 noon, the area of concentration will be Stockton Street between Vallejo and Sacramento streets. Pedestrians and motorists in the area will be provided pedestrian safety information printed in English and Chinese. Special attention will be given to senior citizen groups in the area.
The program has been designed to complement and enhance current pedestrian safety awareness efforts, including focused proactive enforcement operations. Joining in this safety awareness program will be the San Francisco Department of Health, San Francisco Safety Awareness for Everyone (SAFE), and community neighborhood groups.
The safety program will focus on the leading causes of pedestrian fatalities and injuries:
· Motorists violating pedestrian right of way.
· Violations by pedestrians (jaywalking, walking against a red light).
· Drivers violating the posted speed limits.
· Right turn violations at intersections.
· Red light violations by motorists.
The program will emphasize pedestrian safety awareness by providing information and giving presentations to motorists and pedestrians alike throughout the city. Special attention will be given to senior citizen groups to enhance safety awareness and reduce hazardous behavior. The primary goal of this program is to reduce pedestrian fatalities and injuries from motor vehicle collisions.
From 2006 to 2009, there were 70 pedestrian fatalities from motor vehicle collisions in San Francisco, averaging a fatality every 21 days. During that same period, there were 3,079 pedestrian injuries from motor vehicle collisions, averaging a pedestrian injury every two days.
Primary cause breakdown:
2009. 17 pedestrian fatalities. Out of the 17 fatalities, the primary collision factors were violations of pedestrian right of way, 6, and violations by pedestrians, 5.
2008. 13 pedestrian fatalities. Out of the 13 fatalities, the primary collision factors were violations of pedestrian right of way, 5, and violations by pedestrians, 5.
2007. 24 pedestrian violations. Out of the 24 fatalities, the primary collision factors were violations of pedestrian right of way, 7, and violations by pedestrians, 7.
2006. 16 pedestrian violations. Out of the 16 fatalities, the primary collision factors were violations of pedestrian right of way, 5, and violations by pedestrians, 6.
For more information, please contact:
Sergeant Bob Guinan
850 Bryant Street, Room 549, San Francisco, CA. 94103